Idunworks Issue #01
I can has lingo?

Hot off the photocopier

Ship log

13 entries & counting

My translator thought Monday.com was a weekday

Generic AI answers generic questions well. Ask it to work inside your business and it hits a wall, and most people blame the AI. The wall is context: what your words mean, which version is current, whose corrections count. Mine translated a product name into a day of the week.

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From prototype to proposal

The interview with Company A changed my picture of the project more than any benchmark had. I'd assumed the assistant would answe…

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Swapping the database without losing the plot

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This looks like a question we've answered before

Every FAQ has a handful of questions that make up most of the traffic. Company A estimated that about 80 % of the quest…

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Even the yardstick needed calibrating

Rule zero: measure the noise first Before trusting any improvement, I ran the identical setup twice…

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Psychometrics for AI

How to test an assistant on documents you've never read, and why the test needed testing too.

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The bigger model lost

How I chose, benchmarked and re-chose the language model for a local AI FAQ, and why the 15-billion-parameter model got outread b…

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Modern automation tools for web

Modern automation tools for web (organizing, developing, deploying) in 2026 focus heavily on AI integration for speed,…

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What is an AI Blackbox

Blackboxing your business is the future. Whatever planning you do, you should focus on the creativity and let AI do the grunt wor…

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The Hidden Cost of Generic AI

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What investors are actually looking for when you say "we use AI"

"We use AI" has become the startup equivalent of "we have a website." It signals nothing. Investors at every level, angels throug…

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The ROI of a private AI

At a certain scale, or in certain industries, sending your data to OpenAI or Anthropic is no longer…

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